“Program coming in fine. Please play ‘Japanese Sandman.'” (August 1965 | Volume: 16, Issue: 5)

“Program coming in fine. Please play ‘Japanese Sandman.'”

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Authors: Robert Saudek

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August 1965 | Volume 16, Issue 5

Gladys King was the most beautiful woman on earth within tricycling distance of Callowhill Street. She was born in 1902 and was now fourteen years old, which would make it five years old for me.
 
All Gladys King had to do with radio was that her older brother’s wireless set on their third floor was what the fellows said they wanted to look at, whereas they actually wanted to look at Gladys King.
 
It was my first encounter with radio, and a beautiful memory it is. I did climb to the attic once, and sure enough, there was Gladys King’s brother wearing earphones. He said he was listening to the war in Europe, so I tiptoed downstairs. That is about where my memory of wireless in 1916 fades, except that I believe Gladys King, who looked like a Follies girl, later married and began going to Lake Chautauqua summers.
 
It was about four years before radio really began. The “First Radio Station Broadcast in the U.S.” was held on the evening of November 2, 1920, over the facilities of KDKA on a roof of the Westinghouse plant in East Pittsburgh. The occasion was Election Night, and the news being reported was the Harding-Cox returns. Appropriately, Warren G. Harding and commercial broadcasting were both launched that fateful night, and there are today a few stragglers in the march of time who think Harding’s life should have been spared and broadcasting’s taken. But though I lived only a few blocks from Mr. Frank Conrad’s garage, where KDKA had had its origins (in an amateur station with the call letters 8XK), I missed the great triumph.

Wireless and I had no contact to speak of until 1921, when all hell broke loose. I was in the choir at the time the first church service was “radiocast.” The first time I ever saw a microphone I saw a dozen microphones, each suspended like a bird cage from a kind of bridge lamp.

Into these black cylinders we poured our shrill song. Into these the Reverend Dr. E. J. van Etten poured his gospels, epistles, collects, and sermon. Nobody much except the station’s engineers could have been listening, since almost the only sets were in stores and they were closed on Sundays; nevertheless, that morning the great performance revolution began.

No more did the visible audience matter. Nothing mattered but that tiny, black tin can (and its descendant, the TV camera) inside of which were crowded dozens (and later millions) of people to hear (and later to sec) the performances of preacher, comedian, athlete, or pitchman. Present laughter was now nothing compared with absent laughter. There might be four hundred live people in the congregation and only four listeners “out there,” hut things had changed. People you could see might still have to be indulged, but it was the people you couldn’t see—the ones you reached out there—who really counted. Reality