The Lost Tribe Of Indian (August/September 2005 | Volume: 56, Issue: 4)

The Lost Tribe Of Indian

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Authors: Fred Haefele

Historic Era: Era 10: Contemporary United States (1968 to the present)

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August/September 2005 | Volume 56, Issue 4

On November 1, 2003, I flew to Los Angeles to attend a support rally for the second incarnation of an American legend. Defunct since 1953, the fabled Indian Motorcycle Company was kick-started back to life in 1999. But, four years later, it found itself, once again, on the verge of extinction. Organized by the Indian Riders Group, the $20 rally buy-in included T-shirt, rally pin, and a 12-mile ride from Indian’s flagship dealership in Marina del Rey to the Petersen Automotive Museum in Hollywood.

By 1:00, hundreds of second-generation Indians were thundering up the ramp to the Petersen’s rooftop parking lot. Manufactured in Gilroy, four hours’ ride north, the new Indians were spectacular in ensemble: multi-hued, graceful, and powerful-looking. In contrast with the vintage (or first-generation) rallies I’ve attended, there wasn’t a graybeard or leaky old bike to be seen. Indeed, these riders were mostly strapping workingman types, in their 20s and 30s. On arrival, they greeted one another warmly, arranged their bikes for the cameras, swapped the latest gossip about the embattled company’s prospects. But, when its deposed CEO Frank O’Connell rose to address them, they fell immediately silent.

Slight, close-cropped, and 50-ish, the former Reebok executive, managing to look almost preppy in his riding leathers, began his remarks tentatively: “As you all know, Indian Motorcycle closed its doors six weeks ago.”

The crowd drew a breath.

“The company’s now for sale, and we’re currently entertaining bidders. We have not yet declared bankruptcy, but it does remain an option… .”

O’Connell surveyed the anxious faces. He seemed pleased by the turnout, pained by the occasion.

“It’s great to be here with you today,” he continued, “because we all know these bikes are not just pieces of metal. That it’s a—a spiritual thing to ride them and that it can’t stop now.”

His voice broke.

“It just can’t. We’ve all come too far… . So, thanks for the support, and let’s hope there’s a way for us to go on from here.”

There was light applause, plenty of murmuring. It’s hard to say exactly what this crowd was looking for. But, if it was Moses come down from the mountain, they sure didn’t get it.

A few minutes later, I went over to speak to O’Connell and found him fending off the questions of a Harley-riding motor press journalist known as SuperGlide Gail.

“So,” said Gail, in total hardball mode, “I’m thinking these new bikes of yours are basically Harley clones tricked out to look like Indians. Is that pretty much why you guys went under?”

Though her timing couldn’t have been worse, Gail had managed to put her finger right on the second-generation Indian’s biggest problem: credibility.

In the course of his IMC tenure, O’Connell must have fielded this question hundreds of times, and he responded patiently, almost dreamily that while, in some ways, the new Indians resembled Harley-Davidsons, Indian designers had assiduously and painstakingly made them different enough to earn original-equipment-manufacturer (OEM) status in 2002