Authors:
Historic Era: Era 10: Contemporary United States (1968 to the present)
Historic Theme:
Subject:
April/May 2005 | Volume 56, Issue 2
Authors:
Historic Era: Era 10: Contemporary United States (1968 to the present)
Historic Theme:
Subject:
April/May 2005 | Volume 56, Issue 2
In sunshine or darkness, good weather or bad, whether I’m wide awake or dead tired, the most beautiful roadside sight for me is a sign that says WE NEVER CLOSE. I have warm memories of such homes of 24-hour gasoline and coffee: in the Poconos on I-80; another in East Stroudsburg, Pennsylvania; Sandman Plaza in Bordentown, New Jersey; Diners' Corners on I-40 east of Albuquerque; at the Sacramento River crossing south of Redding, California; on I-90 west of Missoula; a handful on I-80 in Nebraska and Iowa. A few years ago, coming into Wyoming on 80 headed east out of Utah, I saw a billboard that describes my favorite one of all:
Little America is the ultimate truck stop, big and classy, an oasis in a high desert of sagebrush and solitude—the brown, wind-filled vastness of southwestern Wyoming. I’ve been stopping there for more than 40 years for gas and coffee and a short stack of buttermilk hotcakes—the first time in September 1961, driving east on U.S. 30 through an early snowstorm, when I pulled in for breakfast before dawn. “Nothing else open for miles in any direction,” I wrote in my journal.
Little America, at its present location since 1949, is a 24-hour interstate highway village offering fuel, vehicle repairs, food, a convenience store for travelers, 140 guest rooms, gift shops, and a cocktail lounge. It has its own water department, fire department, post office, postmark, and Zip Code (82929). It has a view of the magnificent snowcapped Uinta Mountains 50 miles away. From 220 to 250 people work there, 70 of them full-time residents, and many others get there by a free shuttle service from 25 or more miles away.
Little America’s owner is 77-year-old Earl Holding, who became its manager in 1952. By hard work, diligence, and hands-on management, he and his wife, Carol, made the money-losing truck stop profitable. They personally cooked, waited on tables, made beds, pumped gas, and washed windows. In 1966, they bought the place. From this beginning, Holding has built a privately held business empire that includes Sinclair Oil, Sun Valley Resort in Idaho, and the Snowbasin ski resort in Utah, along with other hotels, travel plazas, and around 500,000 acres of Western ranchland. Today he is said to be a billionaire. His son, Stephen, 37, general manager of Holding’s Grand America Hotel in Salt Lake City, says that all his father’s properties “are dear to his heart, but especially Little America, Wyoming. He refers to it as the goose that laid the golden egg.”
Little America’s story begins with a man named S. M. Covey. He came to tell it very well. “Away back in the 90s,” he wrote in a promotional brochure half a century later, “when I was a youngster, and herding sheep in this dreary section of Wyoming, I became lost in a raging northeast blizzard and