Politically Correct has been one of the most inflammatory catch phrases of our time and also one of the most resilient. Popularized in the 1970s and the 1980s by the left, the phrase was essentially co-opted by conservatives in the 1990s. Liberal activists initially employed politically correct as a positive standard in debates on sexual, racial, ethnic, cultural, and environmental issues. For example, Toni Cade Bambara declared in an essay in The Black Woman , an anthology she edited in 1970, “A man cannot be politically correct and a chauvinist, too.”

To be politically incorrect in activist circles came to invite the severest possible criticism. For instance, some 20 men and women filed a sexual-harassment complaint against a professor at the University of California at Santa Barbara in 1990 after they claimed he straight-facedly suggested that in the interest of political correctness Penthouse magazine’s centerfold “Pets” should be called animal companions .

Overreactions of this sort gave conservatives the opportunity to turn politically correct back upon the original users. People who write indignant letters to the editors of newspapers seem to be especially fond of this tactic. A couple of recent examples: “I read where Disneyland is caving in to the political correct crowd—again—this time by removing guns from skippers on the Jungle Cruise.” (Los Angeles Times , September 9, 2001) “Sir, included with my copy of The Times today was a very nice Christmas card from my ‘paper person.’ Since a girl’s name had been given I assume the person is in fact a paper girl, but I cannot help wondering what politically correct influences have prevented her from using that term.” ( Times of London, December 21, 2002)

The origins of politically correct—P.C. for short—are murky. Mao Zedong’s Little Red Book (1966), which includes many references to “correct” and “incorrect” ideas (at least in the English translation), may have helped popularize the phrase. It predates Mao, however.

Howard M. Ziff said in a 1991 letter to the Chronicle of Higher Education that he remembered hearing politically correct being used by “Marxists and progressives” in the early 1950s as a euphemism for party line . (By the by, party line pre-dates the Old Left, and Lenin, too, for that matter. Sen. Thomas Hart Benton, of Missouri, used it in a political context as long ago as 1834.) And Vladimir Nabokov employed the phrase in his 1947 novel Bend Sinister . ”… it is better for a man to have belonged to a politically incorrect organization than not to have belonged to any organization at all.”

Politically correct also appears—and in a modern sense, referring to proper use of language—in H. V. Morton’s In the Steps of St. Paul (1936).