The Profit Prophet from Oshkosh (April 2000 | Volume: 51, Issue: 2)

The Profit Prophet from Oshkosh

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Authors: John Steele Gordon

Historic Era: Era 10: Contemporary United States (1968 to the present)

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Subject:

April 2000 | Volume 51, Issue 2

When the news hit early this year that America Online, founded only 15 years ago, would buy Time Warner, a media giant whose history reaches back into the early 1920s, The New York Times devoted almost two-thirds of its front page to the story. That is not surprising. At $165 billion, it was by far the largest merger in American corporate history.

 
 

It was Henry Luce, founder of the Time half of Time Warner in 1923, who dubbed the 20th the American Century. But if this merger is any indication, the 21st century might turn out to be equally American, thanks to among other things the internet, the home turf of AOL.

The internet bids fair to be to the new century what the railroad was to the nineteenth: the maker of a whole new economic universe. And it is largely an American enterprise. American corporations collect 85 percent of the revenues from Internet business and have 95 percent of the stock market value of Internet companies. Almost half the people regularly on-line live in the United States.

The whole culture of the net, as it is developing, is youthful, individualistic, decentralized, and mightily unimpressed with authority. In other words, it is very American. To be sure, our economic power and its technological lead would have assured a powerful American influence on this remarkable new platform for human interaction and economic activity in any event. But a major share of the credit must go to a now-forgotten congressman. William Steiger, Republican of Wisconsin, never heard of the Internet, but he understood how powerful self-interest is in motivating human beings to take the risks necessary to innovate. That’s why he worked so hard to reform the capital gains tax.

Capital gains result when a person or corporation buys an asset and later sells it at a higher price. When the first modern income tax was passed in 1913, capital gains were treated no differently from other income, such as salary or dividends. But they are different, for while one cannot receive a negative salary or dividend, one can certainly suffer a loss on an investment. Originally, investors could simply deduct these capital losses against all income.

But when the Crash of 1929 marked the onset of the Great Depression, the wealthy often found themselves holding stock on which they had large losses. By selling that stock, establishing the loss, and then buying it back immediately, these people could avoid taxes on their regular incomes without altering their control of the corporations involved. In 1930,1931, and 1932, J. P. Morgan, Jr., the nation’s most famous and powerful banker, used this technique and paid no income taxes at all.

To correct what was viewed as a gross inequity, the Congress changed the treatment of capital gains for tax purposes. Henceforth, half of all capital gains would be excluded from taxation. But, in exchange, capital losses could be deducted