The Man Behind the "See Rock City" Barn Roofs (April 2000 | Volume: 51, Issue: 2)

The Man Behind the "See Rock City" Barn Roofs

AH article image

Authors: David B. Jenkins

Historic Era: Era 8: The Great Depression and World War II (1929-1945)

Historic Theme:

Subject:

April 2000 | Volume 51, Issue 2

Like most people who make history, Clark Byers had something else on his mind. When the young sign painter loaded his pickup with ladders and paint buckets one day in 1936 and set out to persuade farmers to let him paint an advertising message on their barns, it would not have occurred to him that he would help define an era in American folk culture. But the thirty-year odyssey that began that day made an unknown tourist attraction world famous, and the slogan “See Rock City” a ubiquitous phrase familiar even to those who have no idea what it means.

 

The tourist attraction was Rock City Gardens, a ten-acre confection of massive stone formations and deep crevices on the cliffs of Lookout Mountain overlooking Chattanooga, Tennessee. Opened to the public in 1932, it languished in obscurity until Byers began painting his signs. For Americans with the newfound freedom of paved roads leading in all directions and automobiles to drive on them, Rock City and places like it provided the final, necessary ingredient: someplace to go. Down through the South they came, from Milwaukee and Chicago, from the small towns of Indiana, the smokestack belts of Ohio and Pennsylvania, the crowded cities of the Northeast, as motels and tourist traps sprang up to greet them.

 

The glory days of the barns were the 1940s through the 1960s, when as many as nine hundred of them heralded Rock City from the Florida line to the Canadian border, from the Carolinas to Texas. For millions of Middle Americans the sight of one is instant nostalgia, pungent with memories of long-ago family vacation trips over twisting two-lane highways to the Great Smoky Mountains or Florida.

 

Actually, it might have been 1935 or 1937 instead of 1936 when Byers began painting barns—he doesn’t remember for sure, and Rock City has no exact record—but he well remembers when he quit, because in 1968, while painting a sign near Murfreesboro, Tennessee, he made contact with a high-voltage wire. The experience put him out of action for months, and when he recovered he decided it was time for a new career. The barn-painting program was winding down anyway, because of the Highway Beautification Act of 1965—the so-called Lady Bird Law—and the nearly complete interstate system, which was luring travelers away from the old highways. The new law even forced Rock City to paint over many of its signs. Currently it maintains signs on only about seventy-five barns.

Although Rock City has long been overshadowed by its own advertising, it remains a place of unique charm. Laid out with flower-bordered trails through deep stone gorges, over high swinging bridges and along cliff tops that offer a view of seven states, Rock City Gardens is an oddly pleasing blend of magnificent natural beauty and entrepreneurial naiveté. The naiveté comes in the form of trailside elf figurines, storybook characters, and Fairyland Caverns, a man-made “cave” featuring