How on Earth to Pick the Image of the Century? (December 1999 | Volume: 50, Issue: 8)

How on Earth to Pick the Image of the Century?

AH article image

Authors: Harold Evans

Historic Era: Era 10: Contemporary United States (1968 to the present)

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December 1999 | Volume 50, Issue 8

America entered the 20th century with its finger on the shutter of Kodak’s Brownie (“You press the button; we do the rest”). It gave the amateur point-and-shoot snapper rough equality with the professional photographer, and in its first year on the market, 1900, all sales records were broken. A quarter of a million people had put down a dollar and were busy recording history.

It was emblematic of the century that it opened with imagery. Nowadays, when every man is his own cinematographer, when we expect to watch news as it happens, when we have long since stopped marveling at having the finished Polaroid color prints in our hands within seconds of pressing the button. Nowadays, the old saying that every picture is worth a thousand words has been turned on its head. Every story is worth a thousand pictures. Hardly anybody in the country knew at the time of his election what President Lincoln looked like. Everybody in the world could recognize John F. Kennedy, Jr., from babyhood, and it was through a million images, still and moving, that we commemorated his life.

 

When television arrived, the fashionable thing to say was that the still photograph was obsolete. How curiously wrong that was. Much of the century’s visual history is accessible only through the still photograph, but that is just half the point. Even in the age when everything moves in color, there is extraordinary vitality to the black-and-white still photograph. I think there are a number of reasons for this. The most important is that the still has an affinity with the way we remember. The moving picture informs and excites, but it cannot easily be recalled.

If you think of a historic moment captured by photography, the likelihood is that you will visualize not a cine-sequence, but a single scene from a single photograph that has been absorbed in the mind. Try it with a few Kennedy moments. Picture Jacqueline Kennedy, cradling her dying husband’s head in the back of the presidential limousine on November 22, 1963; Jack Ruby in the Dallas courthouse shooting Lee Harvey Oswald; JFK, Jr., saluting his father’s cortege. Of course, the image of Jacqueline was a still frame from Abe Zapruder’s endlessly scrutinized 8-millimeter home movie, but it is the still we can more easily summon to the mind’s eye—and more easily ponder.

The photograph shares two qualities with the moving picture that explain their potency. The image can trigger all the emotions aroused by the event or personality. And it can satisfy our ache for visual confirmation. This goes beyond the corroborative value of the photograph in disputed events like the killing of Che Guevara or the My Lai massacre. Some events are beyond doubt, attested by credible witnesses, buttressed by evidence, yet are not complete without the final photograph.

There was immense significance in just a few inches of blank space in a photograph taken on December 17, 1903. They represented the few feet of