Wallace Nutting Creates a Market for Antiques (October 1999 | Volume: 50, Issue: 6)

Wallace Nutting Creates a Market for Antiques

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Authors: John Steele Gordon

Historic Era: Era 7: The Emergence of Modern America (1890-1930)

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October 1999 | Volume 50, Issue 6

The Public Broadcasting System has a new hit on its hands for the first time in quite a while. It’s “Antiques Roadshow.” For those not familiar with it, the show rents an exhibition hall in a large city and invites people to bring in their family treasures and have them appraised by experts in everything from Hollywood memorabilia to fine furniture to antique toys. The most interesting items and appraisals get to be on the show.

 
 
 

The program works on many levels. The audience gets a free lesson in the science and art of appraising unique objects; it experiences an occasional dose of schadenfreude watching someone else’s priceless heirloom turn into worthless junk as the appraiser tells why it’s a fake; and it gets to enjoy a sense of cultural superiority over the free market’s bad taste (people would pay $8500 for that thing ?).

But “Antiques Roadshow” is only the most visible tip of a very considerable—and rapidly growing—iceberg of commerce in antiques, collectibles, and memorabilia in this country. The exact size of this market, which stretches from flea markets to Sotheby’s, is unknown for the simple reason that so much of it is informal, conducted by barter, or effected with cash by people none too anxious to involve the government in the transaction. Yet there is no doubt that it totals well into the billions.

For most people the noun antique means “furniture.” But one of the most interesting aspects of “antiques” is just how new they are. No, I don’t mean fakes (which are frauds) or reproductions (which are honest copies). I mean the very concept of old things being valuable and desirable. To be sure, the rich have collected antiquities, objets d’art , and paintings since the Renaissance, when they were often displayed in a room called a “cabinet of curiosities” along with such items as shells, scientific instruments, and even exotic flowers.

But furniture (except for the sort found in palaces) and the other everyday objects of our ancestors’ lives did not fall into this category. Instead of becoming antique over the years, they simply became old, and the master’s furniture of one generation tended to become the servants’ furniture of the next as it grew worn or went out of style. As with so much of 20th-century culture, antiques in the modern sense are a Victorian invention. Indeed, this meaning of the word came into use only about 1840.

There are two reasons for the sudden interest in the everyday objects of earlier eras at this time. The first is the iron law of fashion: If everyone can have it, it’s not fashionable. Because the Industrial Revolution made such things as china, glassware, wallpaper, and rugs easily available to the fast-rising middle class, these items no longer served so well as evidence of current prosperity. But quality old things,