Most Overrated Toy:

Despite (or maybe because of) media hype, the Barbie doll is doubtless the most overrated toy of modern times. Oh, sure, Barbie earns 1.9 billion dollars yearly for Mattel and has become the symbol of growing up for millions of four-to eight-year-old girls from Minneapolis to Moscow and Manila. Still, the idea of manufacturing a three-dimensional paper doll was hardly new to Mattel’s Ruth Handler in 1958. Handler borrowed the look from a German doll that she and her daughter, Barbara, saw on a vacation trip in Zurich; Mattel succeeded in taking this awkward figure in high heels and selling it directly to children via kids’ TV shows, bypassing the traditional role of the mother in selecting toys. In her early years moms hated Barbie—not because Barbie encouraged consumerism and an unrealistic body image in girls but because the doll did not look like their childhood dolls. Barbie took the girl out of an innocent child’s world and did not encourage nurturing. The fact that mothers bought Barbies is a testament to the power of advertising and a new willingness of parents to give in to their children.

In a way Barbie was a harbinger of modern feminism. She was an early rebel from the domesticity that dominated the lives of baby-boom mothers. To the eightyear-old of 1960, Barbie represented a hoped-for future of teenage freedom, not the responsibilities of her own mother. Still, Barbie hardly “taught” girls to shed female stereotypes; rather she instructed girls to associate the freedom of being an adult with buying and collecting stuff. Barbie’s fashions and play sets were often i much more expensive than the “hook,” the doll itself. Barbie also needed friends like Midge, Skipper, and Ken (each sold separately) to shop and have fun with. Barbie may represent marketing genius, a perpetual fad, but she helped reduce play to collecting and led kids into a fantasy world alien to the child’s world and their future lives. Even Mattel has seen the limits of the Barbie formula, recently buying the most successful anti-Barbie doll, a classic line of companion dolls, the American Girl Collection.

Most Underrated Toy:

For generations the most common yet most diverse toy was the building block. Touted as a learning tool since the days of John Locke, the homely block was wed to educational play. Today we would find amusing and amazing Luther Gulick’s insistence that his children receive no toys other than three hundred uniform brick-shaped blocks for their first six years. This advocate of purposive recreation in the 1910s believed that simple toys made for complex discoveries as children progressed from “simply piling up the blocks and knocking them down” to building houses complete with doors and windows in symmetrical designs. The building block became the favorite of the earnest and conservative parent, and by 1950 Playskool catalogues insisted that the proper selection of blocks