Authors:
Historic Era:
Historic Theme:
Subject:
October 1997 | Volume 48, Issue 6

 
        Authors:
Historic Era:
Historic Theme:
Subject:
October 1997 | Volume 48, Issue 6
 On October 1 the first three hundred families, all headed by exservicemen, moved into brand-new  Levitt switched from rentals to sales  As the street names suggest, each     On October 5 Harry S. Truman
 Cape Cod houses in an instant suburb a dozen miles east of New York
 City. Four months earlier the area had
 been farmland, but since then Levitt &
 Sons had built two thousand houses.
 Levittown would soon become famous
 for turning families of modest means
 into homeowners, but at the start there
 was no Levittown and no homeowners. The development was called Island Trees (it would be renamed in
 1948), and its acres of nearly identical
 two-bedroom houses were rental
 units—spacious by comparison with
 city apartments, but not meant for
 long-term occupancy. As the renters
 moved into their new homes on Peachtree, Appletree, and Cherry Tree Streets,
 they were descended upon by milkmen, grocers, and diaper services. With
 another 100 to 150 families moving
 in every week, there would be plenty
 of customers to go around.
 almost immediately. Renting cost sixty
 dollars a month, but with a loan obtained under the GI Bill, a veteran
 could buy one of the sixty-nine-hundred-dollar (at first) houses for only
 fifty-two dollars a month, with a minimal down payment. This shift toward
 ownership led the company to make its
 houses more attractive and distinctive.
 The Cape Cods had been offered in
 five “variations” that could have qualified for one of those spot-the-difference puzzles in the Sunday paper. In
 1949 Levitt began selling “ranch”
 houses that were slightly larger and
 could be jiggered into more variable
 configurations. The ranches also came
 with such frills as a picture window
 in back (which usually afforded a
 panoramic view of the neighbors’ picture window) and a carport, fireplace,
 finished attic, and built-in television.
 six-thousand-square-foot lot came with
 four fruit trees, which residents were
 obligated to maintain. Other rules
 banned Levittowners from erecting
 fences, planting shrubs, hanging laundry outdoors on weekends, or selling
 their houses to blacks. (This last restriction was in accordance with federal housing policy, which decreed that
 a homogeneous community is a happy
 community. It also soothed anxiety
 about something postwar Long Islanders feared even more than nuclear
 annihilation: decreased property values.) By the time the last unit was finished, in 1951, Levittown contained
 17,447 houses. In future years it would
 attract almost as many sociologists,
 as Levittown became an irresistible
 laboratory for scholars studying life
 in America’s suburbs.
 became the first President to address the nation on television from the
 White House. The subject of his’speech
 was the need for Americans to conserve food in order to feed Europe.
 Displaying little of his successors’ media savvy, Truma^i declined the opportunity to hog the camera. Instead
 he appeared as the last of five speakers, coming on after rousing talks from
 the Secretaries of Agriculture, State,
 and Commerce and the chairman of
 the Citizens