1947<br />
Fifty Years Ago (October 1997 | Volume: 48, Issue: 6)

1947<br /> Fifty Years Ago

AH article image

Authors: Frederic D. O&#039;Brien

Historic Era:

Historic Theme:

Subject:

October 1997 | Volume 48, Issue 6


On October 1 the first three hundred families, all headed by exservicemen, moved into brand-new
Cape Cod houses in an instant suburb a dozen miles east of New York
City. Four months earlier the area had
been farmland, but since then Levitt &
Sons had built two thousand houses.
Levittown would soon become famous
for turning families of modest means
into homeowners, but at the start there
was no Levittown and no homeowners. The development was called Island Trees (it would be renamed in
1948), and its acres of nearly identical
two-bedroom houses were rental
units—spacious by comparison with
city apartments, but not meant for
long-term occupancy. As the renters
moved into their new homes on Peachtree, Appletree, and Cherry Tree Streets,
they were descended upon by milkmen, grocers, and diaper services. With
another 100 to 150 families moving
in every week, there would be plenty
of customers to go around.

Levitt switched from rentals to sales
almost immediately. Renting cost sixty
dollars a month, but with a loan obtained under the GI Bill, a veteran
could buy one of the sixty-nine-hundred-dollar (at first) houses for only
fifty-two dollars a month, with a minimal down payment. This shift toward
ownership led the company to make its
houses more attractive and distinctive.
The Cape Cods had been offered in
five “variations” that could have qualified for one of those spot-the-difference puzzles in the Sunday paper. In
1949 Levitt began selling “ranch”
houses that were slightly larger and
could be jiggered into more variable
configurations. The ranches also came
with such frills as a picture window
in back (which usually afforded a
panoramic view of the neighbors’ picture window) and a carport, fireplace,
finished attic, and built-in television.

As the street names suggest, each
six-thousand-square-foot lot came with
four fruit trees, which residents were
obligated to maintain. Other rules
banned Levittowners from erecting
fences, planting shrubs, hanging laundry outdoors on weekends, or selling
their houses to blacks. (This last restriction was in accordance with federal housing policy, which decreed that
a homogeneous community is a happy
community. It also soothed anxiety
about something postwar Long Islanders feared even more than nuclear
annihilation: decreased property values.) By the time the last unit was finished, in 1951, Levittown contained
17,447 houses. In future years it would
attract almost as many sociologists,
as Levittown became an irresistible
laboratory for scholars studying life
in America’s suburbs.

On October 5 Harry S. Truman
became the first President to address the nation on television from the
White House. The subject of his’speech
was the need for Americans to conserve food in order to feed Europe.
Displaying little of his successors’ media savvy, Truma^i declined the opportunity to hog the camera. Instead
he appeared as the last of five speakers, coming on after rousing talks from
the Secretaries of Agriculture, State,
and Commerce and the chairman of
the Citizens