Among the Cowboys (September 1997 | Volume: 48, Issue: 5)

Among the Cowboys

AH article image

Authors: Alex Shoumatoff

Historic Era: Era 10: Contemporary United States (1968 to the present)

Historic Theme:

Subject:

September 1997 | Volume 48, Issue 5

 
 

The biggest roadside attraction along I-40 is the row of ten classic Cadillacs half buried, at the angle of the Great Pyramid, with tail fins upthrust, at Stanley Marsh’s Cadillac Ranch in Amarillo, Texas. The models range from 1946 to 1964. Marsh told me he wanted them to look as if they had been planted by members of some high civilization.

Marsh’s brother was a friend of mine back East, and, in the spring of 1992, I drove from Albuquerque, New Mexico, where I lived at the time, to Amarillo to visit Stanley. He had said he would introduce me to some cowboys. “You’ll have to drink with them and f— with them for at least a month before you can begin to understand what they’re all about,” he warned. Heading east on 1-40, I passed Zuzax, New Mexico, filing it away for the next Geography game. There was already a billboard in Moriarty for the Big Texan, Amarillo’s largest restaurant, which offers a free 72-ounce steak if you can eat it in an hour. On past Pastura and Colonias, Endee, and the motel-rich Tucumcari, and after a while the interstate ascended to the vast tableland of the Texas Panhandle known variously as the High Plains, the South Plains, and the Staked Plain (supposedly because early Spanish explorers pounded stakes at intervals so they could retrace their way). The earth by now was so flat you could see that it was actually curved.

THEY CARRY ON AN ELEMENTAL AMERICAN TRADITION THAT IS SURPRISINGLY RECENT AND HAS BEEN DYING FOR HALF THE TIME IT’S BEEN ALIVE.

This was the area Captain R. B. Marcy dubbed in an 1849 report “the great Sahara of North America.” On the High Plains, the distance between water could be 80 miles. There was little relief, apart from the dramatic gash of Palo Duro Canyon, where the Red River rises and the Comanches had one of their major encampments. The Comanches would return triumphantly to the canyon from raids in Mexico with bananas and parrot feathers. Then, in 1874, Colonel Ronald MacKenzie drove off and killed their pony herd, which was almost two thousand strong, and marched the stunned Comanches to a reservation in Oklahoma. By then caravans of prairie schooners and Conestogas were rolling across the plains, and buffalo hunters were taking as many as a hundred skins a day. After the plains were cleared of buffalo and Indians, cattle were moved in and the range was fenced with barbed wire.

The stench of thousands of cattle in the feed yard at Wildorado, just west of Amarillo, was detectable even at seventy miles an hour. Then Stanley Marsh’s Cadillacs, painted baby blue, hove into view.

I found Stanley, a jovial, rubicund 54-year-old, playing croquet in his office, which took up the entire top floor of the Team Bank Tower, the tallest building in town, soon to be the