Road Book (November 1996 | Volume: 47, Issue: 7)

Road Book

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Authors: Douglas Brinkley

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November 1996 | Volume 47, Issue 7

WITH FREDERICK JACKSON Turner’s declaration that America’s Western frontier was closed, in 1893—soon after the first concrete street was paved, in Bellefontaine, Ohio—a new era began in travel writing. For just because the virgin land was vanishing didn’t mean that American wanderlust had seen its day. To the contrary, movement for movement’s sake was still a national obsession, and Walt Whitman’s “Song of the Open Road,” first published in 1856 as “Poem of the Road,” still served as the literary wellspring of democratic enlightenment. Whitman, whom D. H. Lawrence called the first “white aboriginal,” said that listening to the “cheerful voice of the public road” led to wisdom. Ralph Waldo Emerson put it more succinctly: “There is no truth but in transit.” And as long as people moved about, there would be travel journals.

The Western tradition of travel writing can be traced back at least to thirteenth-century Icelandic and Norwegian epic narratives, but it wasn’t until the mid-nineteenth century and the advent of Whitman, Emerson, and Henry David Thoreau that “the journey” took on a decidedly self-reflective dimension. The redemptive effect of abandoning one’s own status quo in search of the inner self, a general premise of nearly all American road narratives, was a sacred given to Thoreau. “For every walk is a sort of crusade,” he wrote, “preached by some Peter the Hermit in us, to go forth and reconquer this Holy Land from the hands of the Infidels.”

Ironically, it was Thoreau’s infidels— the industrialists who preached the gospel of unfettered commerce—who wound up inspiring the modern genre of “highway literature” or “road books” by developing the automobile. And motorized travel gave the generation inaugurating Henry Luce’s “American Century” something transcendental indeed: “Thoreau at 29 cents a gallon,” as one commentator put it.

Early highway literature appeared in manufacturers’ promotional pamphlets, song sheets, and racing books designed to stir consumers’ imaginations—and open their wallets. In 1903 H. Nelson Jackson, a thirty-one-year-old Vermont doctor, and his mechanic, Sewall Crocker, piloted a used two-seater Winton motorcar from California to New York in a mere sixty-three days and celebrated the feat in a pamphlet they penned on commission from the Winton Motor Carriage Company for promotional distribution and which was titled From Ocean to Ocean in a Winton . Some scholars believe this to be the first road book.

A decade later U.S. automobile registrations had grown from a few thousand to almost half a million. The rage was on, full throttle. “Within only two or three years, every one of you will have yielded to the horseless craze and be a boastful owner of a metal demon,” predicted the Indiana novelist Booth Tarkington, who fretted that automobiles would transform America’s roads from Walt Whitman’s paths of transcendental enlightenment into William Blake’s apocalyptic avenues of industrial angst.

But not every “serious” writer shared that view. As Henry Ford’s Highland Park assembly line began