Sex, Death, and Ronald McDonald (September 1996 | Volume: 47, Issue: 5)

Sex, Death, and Ronald McDonald

AH article image

Authors: David Black

Historic Era: Era 9: Postwar United States (1945 to early 1970s)

Historic Theme:

Subject:

September 1996 | Volume 47, Issue 5

Last summer, while I was driving my daughter and son from Williamstown, Massachusetts, to Chatham, New York, we passed a billboard with an ad, Crayola red, blue, and yellow, announcing the arrival of a circus. My daughter, who is eighteen, has seen the Ringling Bros. and Barnum & Bailey Circus at Madison Square Garden, and both kids have been to the Big Apple Circus. In the early 1950s, I went to Ringling Bros., when it still set up tents in fairgrounds.

 

I was thrilled at the prospect of sitting under a big top and watching acrobats. My kids shrugged and tried to change the subject.

“Don’t you like the circus?” I asked.

“It’s okay, ” my daughter said.

“Okay?” I was flabbergasted. “Okay? But—”

My but bred other buts. . . . I was defending a shadow .

It became dear that circus meant something different to them from what it meant to me.

For them the circus is a historical footnote to a contemporary text that I in turn find obscure. Their text—and context—is a multiverse of media in which the exotic arrives not by a circus train in the middle of the night but through the Internet, the postmodern midway, where the wonders off the world are not tigers and trapeze artists but Web sites.

For me, the circus is the smell of sawdust and dung, a trapeze artist in spangles, suspended for a moment in midair, and a flutter in the chest as prodigies parade up Main Street.

“PUT YOUR VAN where I show you, right on the midway,” Noderer told me. “Tomorrow, you’ll wake up; there’ll be a circus around you.”

But that world is gone. As it should be. After all, the world—and its associations—are remade every generation. In the sixties, Ram was an Indian religious figure recycled by British rock ‘n‘ roll stars—as remote from the ram on my grandparents’ farms as it is from the RAM in my kids’ computer.

Although Ringling Bros. and the Big Apple Circus are wonderful spectacles, neither is the traditional traveling tented circus.

And I knew something about that kind of circus.

I remembered that nearly two decades ago I had wondered if someday I wouldn’t be having this very conversation with my daughter. She’d just been born, and I had left her for a while to travel with a circus. It was 1977, and the outfit I hooked up with, like every other traditional circus, was in trouble. The people I met that summer had a strong sense of their own history, an ever-stronger pride in their professionalism, and a keen sense that they might be the very last generation to do what they did.

Cold Date

FROM A DISTANCE, DAVID NODERER looked