Authors:
Historic Era: Era 7: The Emergence of Modern America (1890-1930)
Historic Theme:
Subject:
April 1996 | Volume 47, Issue 2
Authors:
Historic Era: Era 7: The Emergence of Modern America (1890-1930)
Historic Theme:
Subject:
April 1996 | Volume 47, Issue 2
Andrew Carnegie once offered some free advice on how to get rich: “Put all your eggs in one basket, and then WATCH THAT BASKET.” His friend, Mark Twain, borrowed the remark, but had a bad habit of not practicing what he preached, and he was often in severe money trouble.
But Andrew Carnegie followed his own advice with a basket called the Carnegie Steel Company. He watched it very carefully indeed while it grew over 30 years from nothing to the largest, and, by far, the most profitable steel company on the face of the earth.
Carnegie was, at least in this respect, a typical progenitor of a great American fortune. The majority of such fortunes have come about because someone saw opportunity in a dawning technology and ran a business that exploited that technology better than his competitors did. That’s what Cornelius Vanderbilt, a generation older than Carnegie, had done with railroads, what John D. Rockefeller, Carnegie’s contemporary, did with oil, and what Bill Gates, young enough to be Carnegie’s great-great-grandson, has done with software.
Warren Buffett, currently second only to Gates on the FORBES Four Hundred List, is a twelve-billion-dollar exception to this rule. Buffett is an investor, not a manager. In other words, he puts his eggs into a number of other people’s baskets and expects them, not himself, to turn the eggs into chickens.
In theory, this should be an easier way to make a fortune. There are no messy corporate decisions to make about expansion, retrenchment, mergers, or prices. Instead, there are only the clean, either-or decisions of buy, sell, or hold.
Of course, bettors at a roulette table face equally clean-cut decisions and, like all too many investors, make the wrong one. But picking investments, unlike roulette, is not a matter of pure chance. Mr. Buffett, after all, has for the last 35 years been making consistently great choices.
But, even for lesser mortals, there are reliable guidelines for investing that have been around for more than 60 years. They are in fact the very ones Buffett uses, for—if Sir Isaac Newton will forgive me—if Buffett has seen farther in the art of making investment decisions, it is because he has stood upon the shoulders of a giant, Benjamin Graham.
Graham was born Benjamin Grossbaum in London in 1894. (The family name was changed in 1917 when America’s entrance into World War I made German-sounding names highly unpopular.) His parents, importers of china and bric-a-brac, were immigrants from Russian Poland, where his grandfather had been the grand rabbi of Warsaw. Benjamin was a year old when the family emigrated again, this time to New York City, where they continued importing china.
Graham’s father died when he was nine, and his mother had to struggle hard to raise her children without him. Graham proved himself an extraordinarily good student. Math was always his best subject, but he learned to read no fewer than six languages,