Postalization (October 1995 | Volume: 46, Issue: 6)

Postalization

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Authors: John Steele Gordon

Historic Era: Era 7: The Emergence of Modern America (1890-1930)

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October 1995 | Volume 46, Issue 6

 

The appearance of a new word in the language often signals to a historian that something was up at that moment, and the public consciousness had changed. For instance, although scholars trace the birth of the modern world economy all the way back to the middle of the eighteenth century, when machinery and the factory system began to transform the British textile industry, it was only in 1848, as railroads, the telegraph, and—in Europe—political upheaval were sweeping through the daily lives of the people, that the phrase "Industrial Revolution" was coined.

Recently, however, I ran across a word that has disappeared from the English language, and its vanishment is eloquent, if silent, testimony to a fundamental change in the American political debate over economic policy. The word is "postalization." Today, even without anyone’s knowing exactly what it means, it probably sends an involuntary shudder down the spine of every believer in free markets. In the second decade of the twentieth century, however, to a lot of people, it meant “progress.”

Recently, Congress voted sweeping changes in the federal law governing communications, designed to ensure maximum competition among local phone companies, long-distance carriers, cable-television franchises, and others. The long-term trend in this direction has already borne much fruit. In 1980, about 200 million overseas phone calls originated in the United States. Only twelve years later, eight years after unbridled competition in long-distance commenced and prices began to drop sharply, the number of overseas calls soared to 2.7 billion.

But, in the World War I era, the debate was not over how to foster competition in the communications industry, then dominated by a few giant companies, notably AT&T and Western Union. Rather, it was whether or not to bring all telecommunications under the control of the Post Office and thus extinguish what little competition there was. For one brief, inglorious year, it actually came to pass.

Today, the telephone industry is in the process of reinventing itself. In the late nineteenth century, however, it had a much harder problem: to invent itself in the first place. One man, Theodore N. Vail, did such a good job of creating a continent-wide phone system that it lasted in the form he conceived for a hundred years, avoiding postalization by the sheer quality of the service it offered.

In 1877, the year after Alexander Graham Bell had produced a working model of the telephone, he and several partners, notably Gardiner Greene Hubbard, who became his father-in-law that year, formed the Bell Telephone Company, incorporated in Massachusetts. In 1878, Hubbard hired Vail as general manager. Vail, who had been born in Ohio in 1845 of Quaker parents, had gone to work for the telegraph company and then moved to the railway mail service, where he soon showed his talent for organization by radically improving its operations.

He had been brought to Washington in 1873, when he was only 28, as assistant general superintendent