Cigarette Century (December 1992 | Volume: 43, Issue: 8)

Cigarette Century

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Authors: John A. Meyer

Historic Era: Era 10: Contemporary United States (1968 to the present)

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December 1992 | Volume 43, Issue 8

The patient at Barnes Hospital in St. Louis in 1919 might have wondered during his last days why all the physicians were so peculiarly interested in his case. When the man died, Dr. George Dock, chairman of the department of medicine, asked all third-and fourth-year medical students at the teaching hospital to observe the autopsy. The patient’s disease had been so rare, he said, that most of them would never see it again. The disease was lung cancer.

 

Dr. Alton Ochsner, then one of the students, wrote years later, “I did not see another case until 1936, 17 years later, when in a period of six months, I saw nine patients with cancer of the lung. Having been impressed with the extreme rarity of this condition seventeen years previously, this represented an epidemic for which there had to be a cause. All the afflicted patients were men who smoked heavily and had smoked since World War I. … I had the temerity, at that time, to postulate that the probable cause of this new epidemic was cigarette use.”

 

At the beginning of this century, most smokers chose cigars; the cigarette was seen as somewhat effete and faintly subversive. Smoking was an almost wholly male custom. In 1904, a New York City policeman arrested a woman for smoking a cigarette in an automobile and told her, “You can’t do that on Fifth Avenue!” Smoking by female schoolteachers was considered grounds for dismissal. At an official White House dinner in 1910, Baroness Rosen, wife of the Russian ambassador, asked President Taft for a cigarette. The embarrassed president had to send his military aide, Major Archie Butt, to find one; the bandleader obliged.

 

The commercial manufacture of cigarettes had been a cottage industry until 1881, when James A. Bonsack invented a cigarette-making machine. In 1883, James Buchanan Duke, who had inherited his father’s tobacco business in Durham, North Carolina, bought two of Bonsack’s machines. Within five years Duke’s company was selling nearly a billion cigarettes annually, far more than any other manufacturer.

Until World War I, cigarette production in America remained stable. But after the United States entered the conflict, in 1917, Duke’s company and the National Cigarette Service Committee distributed millions of cigarettes free to the troops in France, and they became so powerful a morale factor that General Pershing himself demanded priority for their shipment to the front. The war began to fix the cigarette habit on the American people: between 1910 and 1919 production increased by 633 percent, from fewer than ten billion a year to nearly seventy billion. Contemporary literature reflected the change. O. Henry’s carefully observed turn-of-the-century stories almost never mention cigarettes. But by the time of Ernest Hemingway’s expatriates in The Sun Also Rises, published in 1926, men and women alike smoke constantly.

It was the consequences of this growing habit that physicians began to notice in the 1930s.