Reading “The Rise of the Supermarket” (October/November 1985) reminds me about what happened in Ocean City, New Jersey. It was in the early thirties that a Piggly Wiggly came to Ocean City, and the druggist on the corner opposite the new store took it in stride. You guessed it! His pharmacy window soon boasted one of the newfangled neon signs proclaiming his “Drugly Wuggly.”