Authors:
Historic Era:
Historic Theme:
Subject:
August/september 1981 | Volume 32, Issue 5
Authors:
Historic Era:
Historic Theme:
Subject:
August/september 1981 | Volume 32, Issue 5
On the first day of April in 1905, according to the waspish account in the New York World , James Hazen Hyde drove “jauntily downtown in his private hansom cab, a bunch of violets nodding at the side of the horse’s head, another bunch nodding from the coachman’s hat and a third bunch breathing incense from the buttonhole of the young man himself.” This brave floral display belied the grimness of the errand: Hyde was on his way to surrender control of Equitable Life, the third largest life insurance company in the world. And all because of a party.
For the last two months, the twenty-eight-year-old Hyde had, said one magazine correspondent, “fairly shared the honors with President Roosevelt in being one of the most talked about men in the country.” There was “the Strenuous Life as exemplified by Mr. Roosevelt, and the Equitable Life as exploited by Mr. Hyde.” All this prominence would have disgusted James’s father, Henry Baldwin Hyde, who had founded the vast business and who liked to boast that he could walk any street of the city in total anonymity.
The elder Hyde had come down to Manhattan from his Catskill birthplace in the mid-1850’s at the age of sixteen. After putting in seven years at the Mutual Life Insurance Company, he decided he could do better. In 1859 he rented an office on the floor above his sometime employer, hung out a thirty-foot-long sign advertising THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES , and went to work. He paid claims promptly, and the business grew around him, but he continued to live frugally, drawing a salary of $1,500 a year. He imposed this same rigorous thrift on his son James, who was born in 1876; when the boy went to Harvard, he was so unworldly that his classmates called him by the rustic name of “Caleb.” Hyde graduated in 1898, taking honors in German and French. The next year his father died of overwork, leaving the twenty-three-year-old Hyde in charge of a billion dollars of life insurance, 600,000 policies, and $400,000,000 in assets.
He did not stay Caleb for long. He had access to one of the great nineteenth-century fortunes, but he did not care for the era that made it possible for a man to make that kind of money; he preferred to look back to eighteenth-century France and the court of Louis XV. He had his hair and beard worked over in the Parisian mode by a French barber; he took to wearing black silk frock suits and brightly colored spats and waistcoats; he became a familiar sight on Fifth Avenue in his gleaming four-in-hand.
He became a familiar sight, too, in the boardrooms of the city. Eager to flatter this exquisite figure who stood between them and four hundred millions, the financiers of the day offered him directorships: of fourteen