Authors:
Historic Era:
Historic Theme:
Subject:
April/may 1980 | Volume 31, Issue 3
Authors:
Historic Era:
Historic Theme:
Subject:
April/may 1980 | Volume 31, Issue 3
Few men have looked more like what they were than William Aloysius Brady. The canny figure on the opposite page, comfortable in the insolent swank of his Broadway suit, could not possibly be a soldier, or an inventor, or a statesman. He could only be a showman.
On his seventy-fifth birthday, in 1938, Brady said he had produced over 260 plays. And along the way he found time to manage wrestlers, bicycle races, a full-scale simulation of a Boer War battle—and two world heavyweight boxing champions. He knew every theatrical figure of his day, fought with a good many of them, and was possessed, according to a contemporary, of “more charm than was right for any one man to have.”
He began making and losing fortunes back, as he put it, “when the nineteenth century was still a going concern.” Although he occasionally sank horrifying amounts of money into a turkey, and once explained to the young Adolph Zukor that movies were “just a fad,” he had far more than his share of hits. In one of his two autobiographies (modesty was not a desirable trait in his calling), he gave his recipe for success: “Never tackle anything but champions. Nothing else is worthwhile.”
The man who casually tossed off that dictum could scarcely have had a less promising start in life. Born in 1863 to a San Francisco newspaperman, Brady was three years old when his father kidnapped him and brought him to New York City. There the elder Brady made a miserable living as a free-lance writer while his son sold newspapers and learned to use his fists along the Bowery. When Brady was in his teens, his father died in a fall under the el. The boy bummed his way west to Omaha, where he got a job as a candy butcher on the Southern Pacific. (Recalling this in 1910, he wrote with satisfaction that “I am to-day paying the railroads of the United States something like four hundred thousand dollars a year for the transporting of my companies. …”)
Eventually he made his way back to San Francisco, where he managed to inveigle a job as callboy in a rouser called The White Slave . When one of the stars fell ill, Brady, following a tradition hoary even then, stepped forward and announced that he knew the lines. He got the part, and with it “a swelled head that wouldn’t have gone through a man-hole without shoving. ”
His move into management, he said, “had a good deal to do with the old-time tradition of piracy and plagiarism.” He cobbled together a gaudy version of H. Rider Haggard’s She , started to take it East, but on the way met a still gaudier production of the show steaming west with a cast headed by William Gillette. Outclassed, he abandoned She in favor of After Dark , a melodrama