Bless My Collar Button, If It Isn’t Tom Swift (December 1976 | Volume: 28, Issue: 1)

Bless My Collar Button, If It Isn’t Tom Swift

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Authors: Arthur Prager

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December 1976 | Volume 28, Issue 1

The last half of the nineteenth century was a time of creative progress. Invention, especially the kind that was designed to improve the quality of life, had taken firm hold of the public imagination and would not let go for nearly a century. The average citizen, who would one dayswitch channels out of boredom during an astronaut’ moon walk, regarded such simple devices as flush-toilets and running water with openmouthed amazement. In those days laboratory breakthroughs were front page news. Inventors were heroic figures. By 1900, enthusiasts of all ages knew about Edison and his electric light, George Eastman and his wonderful camera, Marconi’s radio or Daimler’s self-propelling automobile. In 1903 men would leave the surface of the earth and fly in a heavier-than-air machine. Where, a fascinated public wanted to know, would it all end?

In a small, shabby office in downtown Manhattan, a man named Edward Stratemeyer, something of an inventor in his own right, kept a close watch on the trends of popular interest. Stratemeyer was a writer of juvenile literature, but to describe him simply as an author of children’s books would be a massive understatement. He was probably the most prolific author of successful juvenile books, or for that matter of books of any kind, in publishing history.

A kindly, serious man who wore rimless glasses and high collars that made him look like the avuncular gentlemen on the labels of patent-medicine bottles, Stratemeyer was the antithesis of the turn-of-the-century “bohemian” stereotype of the artistic or literary man. To him writing was business—big business. He worked hard at it, and in time it made him a millionaire.

During his lifetime Stratemeyer wrote, planned, and produced more than eight hundred books under his own name and sixty-two pseudonyms. Born in 1862, he began writing stories for boys and girls in his twenties and served a brief stint as a Street & Smith editor. In his spare time he wrote dime novels and serials. When Street & Smith’s star author, Horatio Alger, Jr., died, it was Stratemeyer who was chosen to assume his identity; he subsequently composed eleven posthumous books for the Rise in Life series under Alger’s name.

Stratemeyer arrived in the hard-cover world with the Old Glory series, in which he and his publishers, I.othrop, Lee & Shepard of Boston, produced simplified versions of real-life battlefield exploits, attaching two fictional teen-age heroes to the military or naval idols concerned. His imaginary boys sailed into Manila Bay with Admiral Dewey only a lew months after the admiral’s victory. They charged up San Juan Hill with Teddy Roosevelt, marched into Santa Cruz with I^ivvton, and served in Luzon with MacArthur. By the end of the series they were second lieutenants. The readers loved it.

It made little difference to Stratemeyer whether the popular heroes by whose adventures he made his profits were real or fictional, or even if they had been created by someone else. In the twenties,