Authors:
Historic Era:
Historic Theme:
Subject:
December 1974 | Volume 26, Issue 1
Authors:
Historic Era:
Historic Theme:
Subject:
December 1974 | Volume 26, Issue 1
Just twenty years ago the first issue of the hard-cover A MERICAN H ERITAGE , dated December, 1954, went out to those who had risked a subscription sight unseen. Its very first cover appears at left. That buffalo hunter, painted by an unknown hand about 1840, was the standard-bearer for all the hopes of an impecunious and equally unknown young company formed a few months earlier by James Parton, Joseph J. Thorndike, and the undersigned.
Just twenty years ago the first issue of the hard-cover A MERICAN H ERITAGE , dated December, 1954, went out to those who had risked a subscription sight unseen. Its very first cover appears at left. That buffalo hunter, painted by an unknown hand about 1840, was the standard-bearer for all the hopes of an impecunious and equally unknown young company formed a few months earlier by James Parton, Joseph J. Thorndike, and the undersigned. The plan was simple enough: to make American history come to life by tapping unused and often unplumbed resources of good writing and authentic illustration. Bruce Cation, who joined up immediately, defined “our beat” as “anything that ever happened in America.” Our friends, including a hardy group of investors who risked the scarcely colossal sum of $64,900, were hopeful but not convinced.
After two decades thousands of our original subscribers are still with us, and so, in one capacity or another in the company, are five of the original editorial staff: Mr. Gallon, Mr. Thorndike, Joan Paterson Kerr, Stephen Sears, and I. Both Mr. Catton and Mrs. Kerr have contributed to lhis issue. The other three of us have each either written or edited an American Heritage book during 1974 (Thorndike’s Seafaring America , Sears’s The American Heritage Century Collection of Civil War Art , Jensen’s A College Album ), so that there is still life and a little esprit left in the old corps.
The company itself and the American Heritage Society gained a more secure financial and corporate base through merger into McGraw-Hill, Inc., in 1969 and have been headed since 1970 by Paul Gottlieb, who joined us originally in 1962. Meanwhile A MERICAN H ERITAGE has grown into a modest national institution that we rarely need any longer explain to strangers. Our circulalion and mailing subsidiary in Marion, Ohio, the Fulfillment Corporation of America (which mails for other publishers as well), has some three hundred employees, and the staff at our New York office numbers a little over a hundred. The latter edit and publish our three magazines, A MERICAN H ERITAGE , A MERICANA , and H ORIZON , as well as our books and The American Heritage Dictionary , and handle our lours, recordings, and artifacts.
Success, as the old saw goes, has a thousand falhers, while failure