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Hearst’s Little Time Bomb

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Authors: Peter Baida

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April 1988 | Volume 39, Issue 3

In novels, movies, and television melodramas, money and power often are treated as if they were two sides of a single coin. In life, they are different currencies, and the effort to convert one into the other has produced some amazing tangles. I know of no better example than an all-but-forgotten scandal that involved a man who could buy everything he ever wanted —except the power that he wanted more than anything.

 

In the winter of 1904-5, the newspaper tycoon William Randolph Hearst acquired some unusual letters. The letters had been written by John D. Archbold, vice-president of the Standard Oil Company, to various state and federal officials.

Hearst had been attacking America’s trusts for years. Archbold’s letters to Sen. Joseph Benson Foraker, an Ohio Republican, especially interested him.

February 16, 1900

My Dear Senator: Here is still another very objectionable bill. It is so outrageous as to be ridiculous, but it needs to be looked after, and I hope there will be no difficulty in killing it.

March 26, 1900

Dear Senator: In accordance with our understanding, I now beg to enclose you certificate of deposit to your favor for $15,000.

April 17, 1900

My Dear Senator: I enclose you certificate of deposit to your favor for $15,000. … I need scarcely again express our great gratification over the favorable outcome of affairs.

Though he retained the title of president, John D. Rockefeller had withdrawn from active management of the Standard Oil Company in 1897. Archbold now directed the day-to-day operation of the company. His letters to Senator Foraker give a fair idea of his methods.

The way that he acquired Archbold’s letters gives a fair idea of Hearst’s methods. Archbold employed as an office boy a young man named Willie Winfield (or possibly Winkfield), who got the idea that he might move up in the world by selling letters written by his employer. An editor of Joseph Pulitzer’s New York World declined the offer. An editor of Hearst’s New York American gave Winfield and an associate a list of two hundred men whose correspondence with Archbold might interest the newspaper.

From December 1904 through February 1905, Winfield searched his employer’s files. Letters that looked promising were brought to the office of the American and shown to a pair of Hearst’s editors, then returned to Archbold’s files after being photographed. In all, according to later reports, Hearst paid between twelve and thirty-four thousand dollars for these services.

Readers who are familiar with Hearst’s career may suppose that they can predict what will happen next. Hearst will publish the letters in the most sensational possible manner, oceans of news ink will spill, circulation will soar, and the public will be treated to an orgy of editorial indignation.

In fact, none of this happened—not at once. Circulation mattered immensely to Hearst, but power mattered even more. Archbold’s letters put the publisher in the position of a