Story

The Wimp Factor

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Authors: Bruce Curtis

Historic Era: Era 10: Contemporary United States (1968 to the present)

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November 1989 | Volume 40, Issue 7

Just before George Bush announced his running mate in 1988, a one-liner going the rounds was that he should choose Jeane Kirkpatrick to add some machismo to the ticket. Until midway through the campaign, the embarrassing “fact” about Bush, as revealed in a spate of jokes, cartoons, and anecdotes gleefully reported or generated by the press, was the candidate’s “wimpiness.” A wimp, of course, is effete, ineffectual, somehow unmanly. Real men, the diametrical opposite of wimps, are war heroes and government leaders, especially combat pilots and spy masters. But wait! Didn’t George Bush become a combat pilot at 18, fly on 58 missions, and win the Distinguished Flying Cross? And doesn’t everyone know that he directed the Central Intelligence Agency?

Clearly, the phenomenon of George Bush, Wimp, has been grounded not upon the rock of objective fact but upon treacherous sands of image and modes of masculinity. Clearly, also, as Ronald Reagan recently and often demonstrated, the successful public man will cling to image, leaving fact to shift for itself. To do so is imperative when one’s masculine image is at stake. And in American politics, at stake it almost always is. Just as in the presidential campaign of 1988 George Bush fought to assert and reassert his masculinity—to avoid effete gestures and calls for “just another splash” of coffee—so aspiring or established politicians routinely must nurture a masculine image for the public, and especially for the press.

Consider Bush’s running mate, the “Veepette” or “Bush Lite,” who had to face charges that his National Guard service was combat dodging by a “war wimp,” a “sissy rich boy” who was Quayle-ing in the face of danger. Quayle is what you get, reported a foreign observer, when you cross a chicken with a hawk. Even the columnist Richard Cohen, a critic of sexual stereotypes, slipped easily into wimp-baiting, saying that in his debate with Senator Lloyd Bentsen, Quayle “looked like a mamma’s boy at a family showdown searching for a sympathetic face.” Another liberal, the Doonesbury creator Carry Trudeau, suggested in his comic strip that George Bush’s late-mushrooming masculinity derived from anabolic steroids.

 

Governor Michael Dukakis may have seemed manly enough to the casual observer, but Massachusetts pols ten years ago joked that, because he dined at home every evening with his family, he was “Kitty-whipped.” In 1988, “the Duke” (a nickname that invited unflattering comparisons with John Wayne) took up tank driving and played catch on his front lawn with a baseball pro. Nevertheless, commenting retrospectively, Joseph A. Califano, Jr., regretted that “from the beginning, Dukakis had ‘wimp on defense’ written all over him.”

Numerous analyses of comparative masculinity scanned and probed the bodies of the candidates, avoiding only their minds. What did they eat, and why? asked one article. It went on: “This is more than mere trivia. Social scientists agree that the food choices of political candidates can say much more than any speech....” Macho pork rinds were